The Rookie USA fashion show, presented by Haddad Brands and sponsored by Charlotte-based Belk, Inc., took the Queen City by storm during NBA All-Star Weekend; showcasing the world’s most fashionable kids and clothing lines. The show showcased the latest looks from top international brands, Levi’s®, Converse, Jordan, Hurley and Nike. The star-studded audience included celebrity attendees Russell Westbrook, Chris Paul, Diddy’s children, Adrienne Houghton, Dascha Polanco and more. Social media influencers including Dear Giana, The McClure Twins, Hails World and child actors Darby Camp, Jakari Fraser and Trinitee Stokes also rocked the runway this season.

Charlotte’s very own Mayor Vi Lyles, R&B sensation, Anthony Hamilton and Carolina Panthers Greg Olsen, Kyle Love, Captain Munnerlyn and former teammates Steve Smith, Charles Johnson and Thomas Davis also had their families in the show. The Charlotte Hornets’ Little Stingers and kid DJ Chase Dawson performed.

Belk’s sponsorship made it possible for 20 Charlotte Boys & Girls Club students to attend the show while two lucky kids, Tyler Dean and Jordyn Stevenson, walked the runway.

Click here to check out the media gallery of images and video from the show.

Hosted by Charlotte Hornets’ President Fred Whitfield and former NBA player Dominique Wilkins at Founders Hall in Charlotte, the private fashion show benefitted Khaled’s WE THE BEST Foundation - the Asahd Initiative and Tiki Barber’s Kulture City. The Asahd Initiative is to serve and donate to underprivileged children and was named after DJ Khaled’s son, Asahd Tuck Khaled. Kulture City provides a sensory friendly environment for autistic children attending sporting events and other public places.

“I’m excited to be a part of the show this season to give love and support to my son, Asahd, and Haddad brands. #GRATEFUL,” says DJ Khaled.

“We are so honored to have Kulture City as part of this amazing event!” said Dominique Wilkins.


* Aaron, Nolan, Princeton, sons of Anthony Hamilton

* Aryam, son of “Orange is the New Black” actress Dascha Polanco

* Ashad, son of DJ Khaled

* Atticus, Harper, Saint, children of former NFL player Travares Tillman

* Boston, son of retired Baltimore Ravens and former Carolina Panther Steve Smith

* Champ and Eden, children of Captain Munnerlyn

* Chance, D’Lila, Jessie James, daughters of Diddy Combs

* Chris and Camryn, children of Houston Rockets’ Chris Paul

* Darby Camp, child actress from “Christmas Chronicles” and “Big Little Lies”

* Deuce, son of Boston Celtics’ Jayson Tatum

* Dhamir and Desmond Howard, sons of former NFL player Desmond Howard

* Digital Influencer, Hails from Hails World Instagram

* Giana, 9 year-old Artist, designer, and influencer from Dear Giana

* Hayden Raye Stewart, daughter of Denver Broncos’ Darian Stewart

* Ivana, Kiara, and Evan Carlos, children of former MLB player Carlos Beltran

* Jakari Fraser, child actor from Ben is Back

* Kennedy, daughter of retired NFL player Victor Cruz

* Jet and Beau, nieces of singer/talk show host Adrienne Houghton

* Johan and Jonas, sons of rapper Fabolous

* Jordynn, Jurzie & Jagger Cromartie, children of former NFL player Antonio Cromartie

* McClure Twins, social media influencers

* Noah, son of Oklahoma City Thunder’s Russell Westbrook

* PJ Rose, son of NBA star Derrick Rose

* Princeton Sanders, son of Denver Bronco Emmanuel Sanders

* Skyy, Denim, Thomas Jr., Mattie, children of former Carolina Panther Thomas Davis

* Tate, Talbot and T.J., children of Carolina Panther Greg Olsen

* Trinitee Stokes, child actress from Disney’s K.C. Undercover

ABOUT HADDAD BRANDS: Haddad is a privately held family business with over 60 years’ experience in the children’s apparel & accessories industry. A leader in the children’s wear industry, Haddad Brands is focused on the most iconic global brands, which include Nike, Jordan, Converse, Hurley, and Levi’s. Supported by a team of professionals skilled in the design, sourcing, sales & distribution of premium quality children’s wear Haddad distributes globally to over 60 countries and maintains sales and sourcing offices in 22 cities globally, including New York, Shanghai, Bangkok, London and Montreal.

ABOUT WE THE BEST FOUNDATION: WE THE BEST Foundation is a 501C3 organization dedicated to enriching the lives of the next generation – from childhood to adulthood. We support non-profit organizations and individuals in underserved communities in efforts that aid them towards becoming The Best version of themselves by making their dreams come true.

ABOUT ASAHD’S INITIATIVE: Will support programs designed to enrich the lives of children. The initiative will support developmentally appropriate programs that aid in the growth and advancement of a child’s life. An emphasis will be placed on programs that meet community needs, reinforce family values and promote youth entrepreneurship.

ABOUT KULTURE CITY: Kulture City is committed to promoting autism acceptance and inclusion by making public places likes zoos, stadiums, museums and much more Sensory Inclusive so autistic individuals can be included in these spaces. Kulture City is enriching the lives of children with autism and providing sensory friendly stadiums and experiences around the world.

ABOUT BELK: Belk, Inc., a private department store company based in Charlotte, N.C., is where Southern customers shop for their Saturday night outfit, the perfect Sunday dress, and where family and community matter most. But Belk is more than shopping – it’s where you find your own unique way to express who you are. It’s where Southern style lives. Shop Belk in 16 Southern states and to find an assortment of national brands and private-label fashion, shoes and accessories.

Denada JacksonComment